Pokémon Go has taken over in about 2 weeks time and companies everywhere are using it to attract customers to spend money!! Forbes has said it's the "most popular mobile game of all time." The way the game works is that you can track the pokemon creatures on the app and capture them. There are also bonuses at special places that are important to the town that they are in. Firewheel Town Center and 1001 Bargains are both taking advantage of the new game via Facebook to get customers to come to their location and it looks like it proved pretty successful for Firewheel with 366 "likes", 62 comments and 50 shares. I guess it was so successful that they created an event called "Pokémon Go! In the park" which after 6 hours has almost 500 people interested and 96 attending! My husband and I went to Northpark on Sunday and as we walked through we had never seen so many groups huddled around their phones then it clicked that they were playing the new hit game. It's crazy to think that all these places needed were some imaginary creatures to chase around town and the best part is that it doesn't cost a dime for advertising. It pretty much sells itself at this point! What will they think of next??
http://www.forbes.com/sites/miketempleman/2016/07/14/how-to-use-pokemon-go-for-marketing/#2d2f5cc97929
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Lindsey WestI have officially graduated and am pursuing my dream as a fashion designer! I just recently got hired as a Design Request Manager at Varsity, where I started out as a Sample Room coordinator. The fashion designer life is so amazing and stressful that I thought it would be fun to share some day to day (personal) projects and events with you!! Archives
May 2017
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