Did you know that The Peanuts movie paid $750,000 to sponsor the Snapchat lens above on Halloween for just 24 hours?! That is just the price tag for a holiday but they can get down to $275,000 for a non peak day. Many films are using this as advertising with their big budgets along with other brands such as Starbucks and Michael Kors. One of the sponsors got 29 million users to take part in their lens and it got over 41 million views. Isn't it crazy that this one little app can generate so many views?? |
Lindsey WestI have officially graduated and am pursuing my dream as a fashion designer! I just recently got hired as a Design Request Manager at Varsity, where I started out as a Sample Room coordinator. The fashion designer life is so amazing and stressful that I thought it would be fun to share some day to day (personal) projects and events with you!! Archives
May 2017
Categories |